Athlete

Innovative elegance

Client:

Athlete

Year:

2024

Type:

Print

,

Strategy

A new standard in premium performance and design, bringing advanced technology to elevate every space.

Project Description

As an athlete, I redefined the 400-meter hurdle with a winning streak that lasted 9 years, 9 months, and 9 days. Standing atop the Olympic Gold podium was not just a personal triumph—it was proof of what can be achieved through discipline, critical thinking, and an unshakable belief in oneself.


But my journey didn’t end on the track. My passion for equity, integrity, and fairness in sports led me to become an advocate for anti-doping policy, athlete compensation, and social change. I have worked to ensure that sport remains a force for good in the world.


Today, I continue to speak, mentor, and empower the next generation of athletes, leaders, and changemakers. My mission is simple: to inspire others to chase excellence, defy expectations, and leave a lasting impact in whatever arena they choose. Because greatness isn’t just about records—it’s about the legacy we create for those who follow.

Credits

Design

:

Ethan Brooks

Art Direction

:

Lily Anders

Motion Design

:

Mason Reid

Project Manager

:

Sophie Caldwell